Facebook Competitions Part 1- The rule you are probably breaking.
How a marketing strategy will save you time and money.
You see it all over the internet- "Tag a friend and enter to win our competition" and "Share this post to enter our competition"
Why it's a good idea to argue with your Marketing Consultant.
You have been run off your feet all day, trying to attend to customers enquiries and get orders out the door, the phone hasn't stopped ringing, and your trainee called in sick. It's 7pm and you just sat down for the first time in 14 hours. You know you need to do some marketing, you know if your business was a little busier you could justify hiring an assistant manager. You know that your business is at a turning point, either stay the same -or make a push to work on the business and not just in the business.
Your target market is NOT "everybody"
Strange idea isn't it? I'm your marketing consultant ASKING you to argue with me! Look here's the thing, I don't know your business the way you know your business. You live it. You breathe it. It's your passion. So what's that have to do with our future arguments?
A basic guide to marketing lingo- in case you were too afraid to ask!
I hear it all too often- small business owner's assuming their target market is everybody. If you are trying to service everybody, chances are you are going to miss or neglect your target market. You need to get clear about who your market is- we're here to help!
When cross marketing works. A Wheatbelt example.
I do number of strategy sessions and always get asked about a few of these terms. I want to make sure that not only are we speaking the same language, but that you understand it clearly! Have you wondered about any of these key marketing phrases?
What one Facebook Live did to my Analytics
What is cross marketing? It is when you find a company or product that is complimentary to the product or service that you offer, but not in direct competition. Put simply, think of a dog walker and a dog groomer, neither are in direct competition but offer services to the same target market. But what does it look like in the Wheatbelt? Where distance is vast and population is sparse.
Why you should automate part of your marketing.
It's been said by many- myself included Video is in for 2017. It is what everyone wants to consume from Youtube to Snapchat to Facebook to Instagram. Video is here to stay. And I am baring all to show you what Facebook Live can do for your page. Along with one very important Pro Tip.
4 Quick ways to improve your visual content
Automate your marketing. This is completely relevant to the small business owner doing it all. I recently heard that life is a series of remembering and then forgetting what you remembered- only to remember it again in the future! How is that relevant? Well small business owners have a tendency to approach their marketing in the same way. Peaks and valleys with a haphazard method forgetting marketing and then remembering its impact. Let's fix that.
How to be intentional on social media
These are tips designed for the small business owner trying to do it all. If you're mastering your marketing efforts these tips will help drive you in the right direction!
How do I start blogging?
There's enough buzz around social, that your probably realise it's something you need to do. But are you worried your efforts will be haphazard and ineffective? It's a common fear, and you're not alone- but don't let fear stop you!
5 Easy steps to define a mission statement for your small business
Blogging can seem like a big and scary jump for your business. You might think it's too time consuming or not worth the effort. But the information you can offer your customers is priceless and builds your reputation as an industry expert.
What do wine and marketing have in common?
It can be very intimidating to launch into a mission statement, it sounds so large and overpowering. And it is. Your mission statement is the power driver behind your brand. It is your connection to your customers and the reason they buy from you and engage with you.
Video- Why do I need a marketing plan?
Wine and marketing appear on the surface to be very different. One is a delicious alcoholic beverage, the other is an applied business strategy... but their similarities can't be denied!
The 7 website mistakes you might be making.
A mini video overview of why you need a marketing plan!
1. Not mobile friendly
A huge majority of internet traffic is accessed on mobile devices. Globally more people access the internet on mobile rather than desktop. You need to ensure that you aren't alienating your audience!