3 steps to set realistic goals in 2019.

Copy of sunny skiesand good vibes.jpg

We all hear set “SMART” goals. You get taught that in pretty much every webinar, every book, every training you have ever attended. For those of you that have no idea what I am talking about, SMART goals is goal setting 101.

  • Specific- get nitty gritty about your goal

  • Measurable- get some numbers around it

  • Achievable- don’t set the bar wayyyyy too high

  • Relevant- (this is sometimes Realistic) ensure it is relevant to your business and your audience

  • Timely- set a time frame

But how do you actually come up with goals that match your big picture end of 2019 goal? How do you ensure you’re not rewriting your plan at the end of 2019 and echoing ideas and themes you’re doing now?

  1. Start with a vision board. I like to use a digital vision board, but find something that works for you. Think of your lifestyle, how you want 2019 to feel, this is when you need to dream big. Don’t hold back. If you want to be living it up on a yacht in 2019- throw that on your vision board.

  2. Break it down. Get financial. How much do you actually need to make to get the feeling of success you put on your vision board.

  3. Now work backwards. How many products, service packages, etc do you need to sell over the year to hit your goal? Can you achieve it? Look at what you accomplished in 2018. What sort of growth is required to achieve your 2019 goals? Are you growing by 20%? 30%?

Bonus step. Assess your capacity. Do you need additional resources to achieve your goal? Identify issues you think you might run into, or issues you are currently facing- how are these issues going to affect your growth?

If you want someone to help you hit your goals and hold you accountable. Then let’s chat. I’ve got a huge opportunity for a handful of business owners wanting to grow and scale in 2019. Andddd we go through the realistic goal setting exercise together.

How a marketing strategy will save you time and money.

How a marketing strategy will save you time and money.

You have been run off your feet all day, trying to attend to customers enquiries and get orders out the door, the phone hasn't stopped ringing, and your trainee called in sick. It's 7pm and you just sat down for the first time in 14 hours. You know you need to do some marketing, you know if your business was a little busier you could justify hiring an assistant manager. You know that your business is at a turning point, either stay the same -or make a push to work on the business and not just in the business.

3 Ways to hack Facebook's algorithm- so your small business wins!

Facebook and reach is a hot topic. These are my tips for getting noticed on Facebook and getting into your customers newsfeed!

Number six in my Facebook Live video series. Usually every Tuesday, but do to ANZAC day we postponed to Wednesday.

If you are thinking about doing Live video, and need a bit of encouragement- get in touch!

When cross marketing works. A Wheatbelt example.

When cross marketing works. A Wheatbelt example.

What is cross marketing? It is when you find a company or product that is complimentary to the product or service that you offer, but not in direct competition. Put simply, think of a dog walker and a dog groomer, neither are in direct competition but offer services to the same target market. But what does it look like in the Wheatbelt? Where distance is vast and population is sparse.

Why you should automate part of your marketing.

Why you should automate part of your marketing.

Automate your marketing. This is completely relevant to the small business owner doing it all. I recently heard that life is a series of remembering and then forgetting what you remembered- only to remember it again in the future! How is that relevant? Well small business owners have a tendency to approach their marketing in the same way. Peaks and valleys with a haphazard method forgetting marketing and then remembering its impact. Let's fix that.