You see it all over the internet- "Tag a friend and enter to win our competition" and "Share this post to enter our competition"
What you may not know, unless you going looking for information is these posts are in direct violation of Facebook's policies as of March 30, 2017. Uh oh!
Stop the "Sharing"
I completely understand the appeal of a "share" or a "tag" it broadens your exposure to your existing audiences friend list- which would be absolute gold. However, see the screenshot below on Facebook Promotions. Section 3- "Personal timelines and friend connections must not be used to administer promotions".
Why has Facebook implemented this policy? Well most likely it is to keep their algorithm and interactions authentic. It would put a huge skew into things if a post sky rocket's in popularity but doesn't actually contain content that is valuable to consumers.
Add a Release.
If you haven't been adding a release and acknowledgment that Facebook is not sponsoring, endorsing or involved in your competition, now is a great time to do so. Here is the link to the Facebook guidelines for pages. In our Part 2 of this series we will get into wording of a release.
What are Facebook's consequences if you break their rules? Well I am guessing it could be a variety of things, warnings, page suspension, maybe even page termination. These are educated guesses, but I would hate to see anyone's hard work and social media dedication disappear from breaking a Facebook rule!
Part 2 of the series will include wording of a Facebook release, and how to run a successful and compliant Facebook competition!
Like what you see? Need some help setting up your own Facebook competition? Get in touch and we can discuss a path forward!