Big Ideas Rural- A virtual space for rural women in business

Cross country collaboration leads to a new community for rural women.

September 4, 2019

Samantha Meurant is the powerhouse behind The Rural Compass, a podcast dedicated to spotlighting women in business who are working hard in rural and remote areas across Australia. Each week on this podcast women from rural and remote areas speak about their businesses and how they manage their business while living in a rural or remote area.

Mrs. Meurant is also an established artist originally from Toowoomba QLD, now based in Cunnumulla QLD, running Samantha Meurant Art as well as Bubbles and Brushstrokes a painting workshop that sees her travelling across the outback. This multipassionate entrepreneur uses storytelling to educate and empower women across regional Australia. Recently, she began a joint venture with one of her podcast guests, Tori Kopke.

"I believe in community over competition, a venture with Tori meant more value for my audience and additional content to help rural business women grow," says Mrs. Meurant.

Tori Kopke is a Texan transplant based in Cunderdin WA and describes herself as "a small business lover and marketing guru." Her business 20/20 Marketing Solutions provides regional businesses across Australia with realistic marketing solutions.

Queensland and Western Australia. Geographically, a joint venture didn't make sense. However, it definitely wasn't enough to stop them. A clear vision and a desire to educate and empower women, the two embarked on a Marketing Mini Series under the Rural Compass Podcast. But, it couldn't end there. They have now gone on to co-found Big Ideas Rural, a virtual space designed to empower, educate and connect rural business women across Australia.

"We want to walk with women every step of their business journey. We want to celebrate wins with them, we want to empower them. We want to minimise the challenges of being a rural woman in business by providing resources and a community of like minded women," says Mrs Kopke.

Big Ideas Rural is launching a mini course titled Master Your Marketing, a three module self paced program that focuses on discovering an ideal client, creating content, and leveraging platforms. This program builds upon the foundation laid by the Mini Marketing Series in the Rural Compass Podcast. Course enrolment opens on September 9, 2019 and will only be open for two weeks with class starting on September 23, 2019.

In addition to the course, they have a free Facebook group for rural women in business called Compass Cooperative. Membership to the group is building quickly, it is a dynamic place to share ideas and make new connections.

You can continue following the journey of this incredible joint venture on Instagram @BigIdeasRural. This is just the beginning and all rural women in business are invited to join the adventure.

For more information please contact

Samantha Meurant and Tori Kopke, Big Ideas Rural Co-Founders