In case you missed the Marketing Mini Series, you might not realised it was completely developed around questions from listeners. We wanted to create a space where no question was silly and every answer was relevant to rural women in business.
Consistently questions kept coming through about connecting with an ideal customer or a target market. Let’s back up a step for a minute. Are you clear on who your ideal customer is? Do you know what drives them and motivates them? Do you use language that connects to them?
In the Master Your Marketing course we will cover all these things and more. The basis of any business is having a viable market for your product and service. So we start there. At the beginning.
Even if you’re an established business, it’s a good idea to refocus and reevaluate your ideal customer. Ensure they are still aligned with the product or service you’re turning out. Having a downturn in business? This is a good self check to see if what you’re selling is connecting.
Determining your ideal client is such an important part of business. It is yet another place where the 80/20 rule applies. While you might have a hundred customers 80% of your income is likely coming from 20% of your customers.
These are your real brand champions. These are the people you want to produce for, create for and invite to join your community.
Having a clear understanding of your ideal customer is more than sales. It means the content your produce has a solid target to land on. It means you’ve got clarity when you’re writing content. It means you know the psychology of your buyer- which makes business so much more fun!
Join us on the journey of uncovering your ideal customer and then leveraging this information to create killer content that connects. Join us in Master Your Marketing. Cart is open September 9- September 22!