I hear it all too often- small business owner's assuming their target market is everybody. If you are trying to service everybody, chances are you are going to miss or neglect your target market. You need to get clear about who your market is- we're here to help!
What is cross marketing? It is when you find a company or product that is complimentary to the product or service that you offer, but not in direct competition. Put simply, think of a dog walker and a dog groomer, neither are in direct competition but offer services to the same target market. But what does it look like in the Wheatbelt? Where distance is vast and population is sparse.
Regional small businesses face many challenges. Fact. There are several reasons you might have delayed to gain an online presence- time poor, unsure of where to start, unreliable internet service, or maybe you believe your business growth is maxed out. Let us bust some of the common myths about small businesses going digital!