Bringing Focus to Your Marketing Plans.
It is easy to get stuck in a word rut, especially when describing your business or self. These words will help you sell yourself better and add a little zest into your social posts and blogs!
Some people like to call and speak on the phone. Some people prefer email. Others like face to face. And in the last few years- messaging a business on Facebook has become a new communication option.
You see it all over the internet- "Tag a friend and enter to win our competition" and "Share this post to enter our competition"
You have been run off your feet all day, trying to attend to customers enquiries and get orders out the door, the phone hasn't stopped ringing, and your trainee called in sick. It's 7pm and you just sat down for the first time in 14 hours. You know you need to do some marketing, you know if your business was a little busier you could justify hiring an assistant manager. You know that your business is at a turning point, either stay the same -or make a push to work on the business and not just in the business.
Strange idea isn't it? I'm your marketing consultant ASKING you to argue with me! Look here's the thing, I don't know your business the way you know your business. You live it. You breathe it. It's your passion. So what's that have to do with our future arguments?
I do number of strategy sessions and always get asked about a few of these terms. I want to make sure that not only are we speaking the same language, but that you understand it clearly! Have you wondered about any of these key marketing phrases?
What is cross marketing? It is when you find a company or product that is complimentary to the product or service that you offer, but not in direct competition. Put simply, think of a dog walker and a dog groomer, neither are in direct competition but offer services to the same target market. But what does it look like in the Wheatbelt? Where distance is vast and population is sparse.
I hear it all too often- small business owner's assuming their target market is everybody. If you are trying to service everybody, chances are you are going to miss or neglect your target market. You need to get clear about who your market is- we're here to help!