Bringing Focus to Your Marketing Plans.
Strange idea isn't it? I'm your marketing consultant ASKING you to argue with me! Look here's the thing, I don't know your business the way you know your business. You live it. You breathe it. It's your passion. So what's that have to do with our future arguments?
I do number of strategy sessions and always get asked about a few of these terms. I want to make sure that not only are we speaking the same language, but that you understand it clearly! Have you wondered about any of these key marketing phrases?
What is cross marketing? It is when you find a company or product that is complimentary to the product or service that you offer, but not in direct competition. Put simply, think of a dog walker and a dog groomer, neither are in direct competition but offer services to the same target market. But what does it look like in the Wheatbelt? Where distance is vast and population is sparse.
It's been said by many- myself included Video is in for 2017. It is what everyone wants to consume from Youtube to Snapchat to Facebook to Instagram. Video is here to stay. And I am baring all to show you what Facebook Live can do for your page. Along with one very important Pro Tip.
Automate your marketing. This is completely relevant to the small business owner doing it all. I recently heard that life is a series of remembering and then forgetting what you remembered- only to remember it again in the future! How is that relevant? Well small business owners have a tendency to approach their marketing in the same way. Peaks and valleys with a haphazard method forgetting marketing and then remembering its impact. Let's fix that.
I hear it all too often- small business owner's assuming their target market is everybody. If you are trying to service everybody, chances are you are going to miss or neglect your target market. You need to get clear about who your market is- we're here to help!